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Friday, November 16, 2007

Moving Up In The Ranks: Google Page Ranks

Getting to the top of the search engine pool requires more than good content. Even the best sites have to do their fair share of Search Engine Optimization (SEO). What does that mean to you?

This means that you should be regularly checking your site stats, visiting website analyzers like to see if your site is generating less than 2,000 unique hits a month, and most importantly regularly searching google using keywords related to your website. Now if your website does not come up on the first 3 google search result pages, if your site doesn't even come up if you search for your webpage name, then you have some serious Search Engine Optimizing to do.

Why is SEO so important? Well, if you can't see your site at the top of Google search engine queries, you need to find out if Google can see you. For starters check your Google page rank, which goes from 0 - 10. Having a page rank above 6 is a good indication that your site is quite popular online. After all, Google page rank was developed to let you know how many people are linking to your site, and frequenting it on a regular basis.

Of course there is more to it than that, but that's the nuts and bolts of the equation. If you would like to improve your page rank (ie your web visibility) you should take advantage of Google's marketing tools. The Google site map is a great tool for getting more of your pages indexed on Google. If you have a decent budget, sign up for Google's Adwords ad campaign. You can tailor your maximum spending per day, to get the advertising package that meets your needs and your budget.

If you are looking for a cheaper alternative, doing a link exchange with sites that have higher pageranks, helps to boost your own. Also remember that creating a lot of regularly updated, quality pages also helps. The more content the better, so keep that in mind.

Plus it doesn't hurt to hit the streets or in the case of the internet, popular social groups, and let other know about what you are doing. Word of Mouth marketing is an age old technique that never goes out of style. Plus, it helps to get more people interested in linking to your site and the more links you have, the better your search visibility will be. Search engines love to love the pages that get lots of links. You can up your link game by creating a myspace page and adding friends with similar content or a similar audience to yours. Remember to ad a text signature consisting of your site name, catchy keyword phrase, and url to the end of forum posts, email posts, and article submissions. And don't forget to add a tell a friend script to your website so that viewers who like your site can share it with others.

So take these tips into consideration and DO your SEO research. But don't just research, remember to actually put these techniques into action. It takes time, work and dedication, but you can make it happen.


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